I bought this book a few years ago, and left it to languish on the shelf. I finally picked it up a few days ago, and the first chapter had me glued to my chair. In business school, they told me to avoid start-up business ideas that tried to “boil the ocean”. This book could be aptly retitled “How to Boil an Ocean”.
I haven’t finished it yet, but it reads like a combination of a TED talk and a how-to guide.